Course with Apollo

Apollo: Brand Positioning Statement Against Four Competitors

A brand positioning statement tutor for the founders you coach, whose product sounds identical to four competitors. Four weeks between workshop sessions redrafting against your framework, until dropping a competitor's name into the sentence makes it obviously false.

What you’ll master: Outcomes you can use

  1. Dropping a competitor's name into their statement makes it obviously false

Your tutor

Sceptical · Curious · Never impressed by adjectives

The plan: What’s inside

  1. The Alternatives They Actually Compare
  2. Attributes You Alone Can Prove
  3. The Segment Worth Naming
  4. Saying It in One Sentence

4 parts

Questions about this course

How can I make founders defend their positioning between my workshop sessions?

A brand positioning statement tutor for the founders you coach, whose product sounds identical to four competitors. Four weeks between workshop sessions redrafting against your framework, until dropping a competitor's name into the sentence makes it obviously false.

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